"Search Engine Optimization For Dummies" Selected as September eBook of the Month
Monthly content promotion provides free access to new and notable releases

BOULDER, COLO. NetLibrary, in partnership with John Wiley & Sons, Inc., has selected Search Engine Optimization For Dummies, as the September eBook of the Month. Packed with insider tips on boosting site rankings, avoiding penalties and increasing traffic, Search Engine Optimization For Dummies will be provided with free, unlimited access September 1-30 to more than 12,000 member libraries and their patrons.

Written by Peter Kent, an e-commerce consultant credited with authoring more than 50 books on eBusiness and technology, this insightful guide will demonstrate how to:

• Increase site rankings in Google, Yahoo, MSN, Inktomi, Alta Vista, Overture, and more.
• Develop proven search engine optimization strategies.
• Create pages that search engines can read and avoid techniques that search engines hate.
• Use pay-per-click advertising and shopping directories.
• Encourage cross linking from other Web sites.
• Keep track of site performance.
• Use registration software and services.
• Understand tools used to monitor site traffic.
• And much more.

The first book to cover the entire spectrum of optimization, Search Engine Optimization For Dummies includes important though often-ignored search systems, such as specialty directories and Yellow Pages. By offering a lighthearted approach, a down-to-earth style, and even cartoons and humorous icons, Search Engine Optimization For Dummies demystifies the world of search engines and helps readers develop more effective optimization strategies.

In coming months, NetLibrary will highlight new, noteworthy and award-winning titles selected from our catalog of more than 70,000 eBooks. In many cases, titles will be selected that support industry-wide literacy and awareness initiatives, including Black History Month, Hispanic Heritage Month, Women's History Month and National Poetry month. More information on NetLibrarys eBook of the Month campaign is available at:

http://library.netlibrary.com/eBookOfTheMonth.aspx

About the Author

Peter Kent (Denver, CO) is currently an e-commerce consultant who specializes in search-engine optimization (SEO). In this role, he has increased the rankings of many company Web sites on the search engines as well as carry out full-fledged SEO campaigns. He is the former Vice President of Marketing at Indigio, a Web applications developer where he also worked on search engine optimization. He has worked online since 1984, written about the Internet since 1993, and authored almost 50 books, including dozens of Internet-related books and hundreds of periodical articles and columns. His Geek News column has run in two Colorado newspapers for about five years. In addition, he founded the e-business service provider BizBlast.com (funded by Softbank, one of the world's largest venture-capital firms).

About John Wiley & Sons, Inc.

Founded in 1807, John Wiley & Sons, Inc., provides must-have content and services to customers worldwide. Its core businesses include scientific, technical, and medical journals, encyclopedias, books, and online products and services; professional and consumer books and subscription services; and educational materials for undergraduate and graduate students and lifelong learners. Wiley has publishing, marketing, and distribution centers in the United States, Canada, Europe, Asia, and Australia. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb. Wiley's Internet site can be accessed at http://www.wiley.com.

About NetLibrary

The NetLibrary division of OCLC Online Computer Library Center, Inc. (www.netlibrary.com) helps academic, public, corporate and special libraries create a richer, more productive learning environment for their patrons. By combining the time-honored traditions of the library system with electronic publishing, NetLibrary offers an easy-to-use information retrieval system for accessing the full text of reference, scholarly, and professional books. OCLC Online Computer Library Center, Inc. (www.oclc.org) is a nonprofit organization and leader in computer-based cataloging, reference, resource sharing and preservation services to libraries worldwide.